Who cares about purpose? It's so intangible and fluffy.
Not so says Pepe Marais.
Pepe is the founding partner, and Integrated Group Chief Creative Officer of brand and communication group Joe Public United: South Africa's award-winning, number one ranked and most-admired ad agency. He is also the author of Growing Greatness: A Journey Towards Personal and Business Mastery and Growing Greatness: 20 Habits That Break Habits.
"When you start a business as an entrepreneur, you might assume you're doing it because you want to make money, but in your heart, you know there's something greater. There's something far bigger because if it was just for money, I don't think you'd find the depth that you need to get a small business, to grow into a medium business, and eventually potential large business."
Whale CEO and show host Gary spoke to Pepe about what it means to have purpose as your uber strategy. 🚀
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