The Unlocking Growth Show

6 Ways to overcome random acts of marketing for entrepreneurs

July 18, 2022 Gary Vanbutsele Season 1 Episode 5
The Unlocking Growth Show
6 Ways to overcome random acts of marketing for entrepreneurs
Show Notes

You generally get two types of entrepreneurs. Those that say;
1. Marketing is a waste of time and money - focus on sales OR
2. Marketing does add value for scale-ups but where to start?

In this episode, Whale CEO, Gary speaks to Jennifer Zick, the founder of Authentic Brand on 6 ways to overcome random acts of marketing for entrepreneurs.

A passionate and driven leader, Jennifer has 20 years of B2B marketing experience in innovative, entrepreneurial, and accelerated-growth companies. With the process she utilizes for clients, Jennifer shares her MUST-HAVE checklist for marketing for scale-ups.

Jennifer advocates using a proven process, a habit-forming system that builds high-performing revenue teams and utilizing an agile structure for shaping annual plans and quarterly activities.

Wondering just 'how' to do marketing in your scaling business? 
Take a listen!

For more great resources on all things scaling up and team training go to usewhale.io/blog/