Metrics matter: why limited data hurts your business

Keith Perhac is a marketer, developer and the founder of SegMetrics. After running a successful marketing agency, he became frustrated with the time-sink and limitations of existing reporting tools. He launched SegMetrics in 2015 to bring accurate attribution metrics to all marketers.

Keith's no 1 piece of advice for all business owners?
You can only improve what you can measure!

His helpful tips?

• Your customers are people, not browsers. You need to be able to understand how different customer personas respond to your marketing, and who your best customers actually are.
• A dashboard of what needs to get measured is how you align everyone’s efforts towards growth.
• Data allows you to be more creative in your business, not less.

Take a listen and for more resources, go to usewhale.io

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