We've said it before "No one cares about your product".
They care what it does for them!
Jim Kalbach, author of The Jobs to be Done Playbook says entrepreneurs, product developers and marketers alike need to think "Jobs to be done!"
In the first episode of The Unlocking Growth Show, Jim shares 5 essentials in aligning your markets and organization around customer needs.
And what that looks like!
So if you're wondering who's going to buy your product and why, take a listen!
About today's guest
Jim is a noted author, speaker, and instructor in user experience design, information architecture, and strategy.
He wowed audiences with his presentation at TedX on collaboration 2015 and has also authored 3 books including Designing Web Navigation, Mapping Experiences, and most recently The Jobs To Be Done Playbook.
He is currently Head of Customer Experience at MURAL, the leading online whiteboard. Jim has worked with large companies, such as eBay, Audi, SONY, Elsevier Science, Lexis Nexis, and Citrix.
For more great resources on all things scaling up and team training go to usewhale.io/blog/